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How Omni-Channel Retailers are Bridging the Online-Offline Gap
Back in December, we talked about the gap in omni-channel retail customer service. In this roundup, we hand picked posts from other marketers to help paint a picture of how brands and shoppers are...
View ArticleSocial Insights Webinar: How Digital Marketers Engage on Social Media
We’re excited to team up with our friends at PunchTab to host a truly unique webinar about our jointly produced social insights report on digital marketers. This webinar will review the report findings...
View ArticleSocial Customer Service: The Front Line of Your Brand Reputation
Customer service has never been easy… but at least in the old days, when a customer called to complain, the phone didn’t ring on the CMO’s desk. So what do you do when your #1 job is to protect your...
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Can Real Community Thrive on Twitter?
Sometimes it freaks me out that I’m a member of the last generation that will know what things were like “before the Internet”. Yes, there were newsgroups and online bulletin boards, but most of us...
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Social Insights Data: What Are Search Marketing Pros Talking About?
Like search keywords, popular hashtags are a good indicator of what people are paying attention to, talking about, searching for, and sharing on social media. But if you’ve ever checked out Twitter’s...
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How Do Internal Communications Professionals Engage on Social Media?
Somewhere in the hinterland between HR, PR, Content, and Technology lies that most mysterious and misunderstood part of the web: the Intranet. Why is it here? Where did it come from? Who is in charge...
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How Do Employee Benefits Professionals Engage on Social Media?
It may surprise you that the area of the office you and I vaguely hand wave toward and call “HR” is actually made up of a variety of professional roles – some general, some quite specialized. For...
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Design Thinking + Innovation Leaders on Social Media [INFOGRAPHIC]
Innovation is hot. CIOs are all over innovation and CMOs have skin in the innovation game, too. As a matter of fact, every executive knows their business needs to innovate to survive, let alone thrive....
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ABM is H-O-T for B2B Marketers in 2017
With 2016 fading in the rear view (don’t let the door hit ya!), we’re turning our sights to the year ahead for B2B marketers and what it means for B2B social media. As usual, we have our own opinions...
View ArticleThe Social Media Cheat Sheet for B2B Events
B2B events are back – in a big way! Everything from the shut-down-the-city Dreamforce-type events to sophisticated branded confabs like Gainsight’s Pulse Conference, SaaStr’s SaaStr Annual, and Zuora’s...
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